Klaviyo, the leading consumer-first CRM, came to Motto® - Motto to sharpen its competitive edge and better reflect the bold, founder-driven spirit at the company’s core. The product was thriving, but the brand narrative felt overly safe, lacking the strategic clarity, emotional resonance, and standout identity needed to match Klaviyo’s market leadership. We didn’t reinvent the brand. We realigned it with its purpose. “See the other side of data” became the Idea Worth Rallying Around®—a unifying
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Klaviyo, the leading consumer-first CRM, came to Motto® - Motto to sharpen its competitive edge and better reflect the bold, founder-driven spirit at the company’s core. The product was thriving, but the brand narrative felt overly safe, lacking the strategic clarity, emotional resonance, and standout identity needed to match Klaviyo’s market leadership. We didn’t reinvent the brand. We realigned it with its purpose. “See the other side of data” became the Idea Worth Rallying Around®—a unifying
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