Google TV is picking up some new free channels and additional integrations from an unlikely place… The Roku Channel. Rolling ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results.

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns. Google appears to be testing channel reporting functionality for Performance ...

Google TV has updated its Freeplay catalog again, this time adding several more new channels including kids-focused content, one ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform ...

Google TV has updated its free channel app experience following last week’s rebranding. The updated FreePlay UI brings new ...

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the ...